VALENTINE'S DAY: A VERY SHORT HISTORY

Andrew Roth, Ph.D.

Originally aired on Monday, February  14, 2022

Although Valentine's Day is not an official holiday anywhere, it is celebrated in more countries around the world than any other holiday. Where did this rose-hued holiday custom of gift-giving, card sharing, chocolate consuming courtship, and romance originate?

Did you know that every February over 36 million heart-shaped boxes of chocolate are sold, that the average person spends $164.76 for the day, that approximately one billion cards are exchanged around the world, that $2 billion-plus will be spent on flowers, and that each year approximately 18 percent of women send themselves flowers?

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